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Munni WINNER Hui …. January 23, 2011

Posted by aglakadam in Career News And updates, Inspirational Story, Management, parenting, Social Casue.
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Munni Badnam Hui & the famous Sheela has been the talk of the town for quite some time now…. Both these numbers have been dominating the world of music and rhythm across the nation.

There is a real life story going behind this badnam munni which only a few would know. In the song lyrics, there is a stanza where the following words are used : mai Zandu Balm hui….” . The whole story evolves around the usage of word “zandu balm” in the song. Zandu is a brand owned by the Emami group which is a brand leader in over the counter (OTC) pain relief ointment segment. The bone of contention has been the use of the word Zandu Balm in the song.. rather the mis-use of the brand Zandu balm.

The owners of brand Zandu had an objection that their patented brand name was mis-represented in the song and used without prior permission. It is perceived widely that Zandu has not been mentioned with a positive connotation in the song though it does not get noticed so apparently. Why only Zandu balm, Munni could have as well said “mai Godrej hui, or mai Dettol hui etc. The owners of Zandu brand were hurt as they foresaw the probability of an impending profitability loss because of the dent the song would cause to the brand perception. Ultimately in September 2010 Emami served a legal notice to Arbaz Khan Productions, the producers of movie Dabang, citing copyright infringement.

The tussle went through a few rounds of to & fro exchange of views and finally what comes out over a period of time is that both the parties find an out of the court amicable solution. A win – win formulate was evolved where in Emami got the rights for the song ‘Munni Badnam hui’ from T-Series & in return they withdrew their charges in the court of law. The deal does not stop here, going ahead Mallika Arora Khan ( the munni girl in the song) would sign a two year contract with Emami group to promote the brand Zandu through commercial advertisement as a brand ambassador.

This is a classic case study where the two parties fighting over an issue join hands to evolve a win win solution. All of us are aware of the Hare and the Tortoise story where the tortoise wins the race because he went ahead in a consistent fashion toward its goal. The hare was over confidant and hence had to loose. There are new versions available for the same story. In the next race the hare learns the lesson and decides not to stop but to keep running till he hits the target and ultimately he wins. The tortoise again challenges the hare and this time it was decided to have the target across the river. Hare ran fast but could not swim across the river and lost to tortoise again. Finally both the hare and the tortoise decided to join hands; tortoise climbed on hares back to run and reach the river bank from where on they exchanged their seats! Both of them jointly achieved their target with a record performance!

In our society we come across so many situations where two parties with similar interests keep fighting over an issue. Similarity of interest is generally perceived as CLASH of interest and people keep fighting to secure their interest first! All such disputes ultimately end up cultivating huge losses to both the parties in terms of time, money and resources. A lot of opportunities for growth & positive development is lost in the process and actually goes unaccounted!

We have witnessed business tycoons and industrial houses fighting over issues for ages in our country. Just imagine if they had not fought but opted to co-operate and work together! Surely it would have delivered much profitable results for all.

From our childhood days we learn only about win lose games. Games children play have a winning team and a loosing team. In school and at home children should be taught to play games where there could be more than one winner. Why is it must that if one child wins, the other child has to loose! Earlier the lesson is learnt, better it will be for the society of tomorrow. Lets visualize a new generation with all winners and no loosers.

If we look at the Munni song from the angle of this lesson, surly we could bet Munni badnam nahi hui, but Munni WINNER hui! ( Munni did not get a bad name, actually she is a winner )!

Ajit Varwandkar
Managing Director
FS Management (I) Pvt. Ltd.
http://www.aglakadam.com

Author can be contacted for feedback on : info@fsindia.in

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1. Tweets that mention Munni WINNER Hui …. « my aglakadam -- Topsy.com - January 23, 2011

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