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Shabash INDIA – WELLDONE Media October 3, 2010

Posted by aglakadam in EQ, International Issues, Life and all, My Letters, National Issues, Social Casue.
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Finally the Lucknow bench of Allahabad High Court did pronounce the judgement in the Ayodhya title suit and more than 24 hours over without even a single incident of violence recorded anywhere in the country. This unprecedented situation of peace, unity & harmony in
the country has been a big relaxation to the common man, the society, the business & also the international community. Surely a big part of this success can be attributed to the Indian media because toiday we all rely on media for getting the information from every corner of the world.

The government had taken proactive measures to ensure communal harmony irrespective of the court verdict. Many a advisories had been issued to the various sections of media to restrain caution while interacting with the public through press or electronic methods. News channels were asked to exercise restraint in coverage of the ruling. The high court had even officially asked media not to speculate about the verdict till it has the copy of the operational part of the order in hand. Bulk sms was banned and it was a smart government initiative.

Historically, the most common form of the spread of information has been word of mouth, “Did you know…” sentences keep moving around from mouth to mouth to a never ending destination. The use of technology has accelerated the pace of movement of news. No doubt the media today plays a highly significant role in this and its all around us – it may be newspaper, radio, tv, sms, internet. Infact the flow of information triggers or arrests the growth of our society. Without the support of media, its very difficult to disseminate information across the wide geography!

I am sure when we come to think of 26/11 we all can easily recollect the fires & flames seen and read widely in the contemporary print & electronic media. It was not long back that Indian media was accused of having exceeds its limits in reporting the issue. Reading reports about the terrorist attacks in Mumbai sends shivers down my spine even today. Rather than playing the role of a responsible medium & presenting a balanced and responsible coverage; what happened had stunned the impressions and conclusions of the world around.
Similar was the case of Gujarat riots when the psyche of the nation was fractured in number of ways. Hate waves ruled the nation and thousands lives were lost. Surely media today has demonstrated that it is a powerful medium for instigating change in the society.
My personal understanding is that the bulk of Muslim & Hindu masses in India are absolute peace loving. Though the Ayodhya verdict by its nature of ruling itself did not instigate large scale controversy, still it was sufficient enough to disrupt the nations working for at least a few days or months. Media could have played a very important role in manipulating the situation.

Ayodhya verdict has been a critical milestone for the nation globally as well. The international community was looking at India with a critical eye. Common wealth games ahead and also a heap of investments were at stake for an economy which is just on its way out of the recession.
Unlike past this time, image of the nation did not take a beating in the international community. The most vital reason for the nation’s image management has been the balanced media coverage. Since the international community’s medium of getting Indian information is English, they read only what the English media writes; which this time reflected angle of Indian secular
tradition.
Looks like our media friends, have been into the introspection mode and have delivered a face of responsibility to the nation. Not even a single channel nor a single newspaper spoke of anything about any event in past related to the Hindu Muslim disharmony. On the contrary
complete media was rife with stories of communal peace. I saw some channel telecast where a Muslim was shown serving the needs of a Temple & the Goddess statues in the temple! Stories in print were read about how Hindu’s have been respecting their Muslim friends religious beliefs and celebrating Eid with them.

This was very sensitive & appreciative on the part of the media that they behaved very responsibly. Every statement printed every coverage telecast was well balanced to my understanding & knowledge. In fact some units went ahead to sponsor advertisements
requesting people of the country to adhere to peace and also suggesting why peace is must for the nation.

It is the responsible & matured behavior of media that the prime concern of National unity and integrity seems to have strengthened post Ayodhya verdict. Nothing wase not blown out of proportion and only positive vibes went into the public. Media infact played a constructive role in promoting mutual understanding among the general public, nothing was found reported out of
vengeance.

In such a sensitive subject concerning the harmony and peace of the nation, media overall took a very transparent and vigilant stance. Ethical and Sensible journalism, Isn’t it? Shabash Media, once again congratulations. Keep it up….

Ajit Varwandkar
Managing Director
http://www.aglakadam.com

Email : info@fsindia.in

PS : Any Media is free to reproduce the contents in this post in part or full without disturbing the intended message in the post.

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